About Us

Three friends + one dairy herd + a love of gelato ice cream.

We use the creamy sweet milk that the Selves Farm dairy herd produces and the gelato is produced on the farm. The farm is situated in Lacock, a lovely village in Wiltshire which has a unique history and a beautiful Abbey. It’s a great place to live!

Buying food produced locally is important to us – you might ask why?

Local food = local money Eating food produced locally means more money stays within your community.

Eating local food is “green” Eating local food reduces your carbon footprint. When your food doesn’t travel long distances, you’re promoting better air quality and reducing pollution.

Buying local is more fulfilling Knowing that your food has a story and that it comes from one of your neighbours makes eating it that much more enjoyable.

Local foods support responsible land development When we buy local foods, we support local farmers. This gives those with farms and pastures a reason to stay undeveloped.

Buying local enriches our social community When we buy local foods, we create a more intimate relationship with the people who grow our food because they’re our neighbours.

lacock dairy herd

What’s the difference between gelato and ice cream?

Gelato is the Italian word for ice cream, but there’s a big difference between the soft, smooth texture and clean taste of gelato compared to American-style ice cream’s heavier, richer texture. So why the difference? It comes down to these factors: fat, sugar, air and serving temperature.

1 Gelato has LESS fat:

it uses more milk than cream – ice cream uses more cream than milk. That also means that you get more flavour and a cleaner mouthfeel with gelato.

2 Gelato has LESS air:

it is churned more slowly in small batches

3 Gelato is usually served at a higher temperature than ice cream:

it is best served at -13 oC

4 Gelato has a very smooth texture:

smoother than ice cream

5 Our Gelato has less added sugar:

the milk that the Lacock herd produces is very sweet and so we have reduced the amount of added sugar

6 Our Gelato is made in small batches using special Italian gelato machines:

most ice cream is made in large quantities in a factory situation using a continuous flow technique

Gelato has a dense, milky texture which is much lighter than the fat-heavy American-style ice cream. It also has a more intense flavour as there is less cold fat to coat the tongue, so flavours come through quickly and then melt away leaving a clean mouth.

So, you get more pleasure per mouthful with gelato!